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Element 4 of 10 Business Ownership, Leadership & Strategy Level II · Core

Doing Business Better

Corporate Social Responsibility, ESG and Sustainable Business Practices for the Family Enterprise — turning responsibility into competitive advantage.

A good company delivers excellent products and services; a great one delivers excellent products and services and strives to make the world a better place.

Bill Ford

Executive Chair, Ford Motor Company

Fully onlineSelf-pacedOn demandEstimated duration 6–8 weeks

Course overview

Corporate social responsibility is no longer a side activity — it is a core dimension of business strategy, and increasingly, of family identity.

This Core course gives you a working approach to CSR, ESG and sustainable business practices in the family enterprise — from the CSR matrix and common framework to carbon targets, KPIs and the annual CSR statement that increasingly anchors how a family business is perceived by its people, customers, and the communities in which it operates.

Who will benefit from this course

For business owners stewarding the wider impact — and the next generation expecting them to.

Family Leaders: Current & Future
NextGen Members
Family Office Professionals & Advisors

The journey you will take

Eight steps. From CSR strategy to measurable business value.

By the end of the course you will have built the working framework for CSR in your family business — covering the matrix, the governance, the reporting, and the link to commercial value.

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Module 01

Supporting course materials

Everything you will get from us to succeed in this course.

Course instructors

Mark Haynes Daniell

Mark Haynes Daniell

Founder & Chairman

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Prof. Heinrich Liechtenstein

Prof. Heinrich Liechtenstein

Family Legacy & Business

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Jerome de Bontin

Jerome de Bontin

Sustainable Investing

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What you create here

The discipline that turns responsibility
into commercial and reputational value.

By the end of this course your family business will have the strategy, structure and disciplines to lead on CSR — not as compliance theatre, but as a genuine source of commercial advantage, talent attraction, and intergenerational legitimacy.

Strategy & framework

The CSR matrix and common framework tailored to your family business — CSR 2.0 thinking, board-level CSR committee, the annual CSR statement, and the governance that holds it together.

Measurement & value

Carbon targets, KPIs, reporting standards — and the framework to track cost, calculate benefit, and maximise business value from CSR activity. Substance over signalling.

For the next generation in particular, the credibility of the family business often rests on how seriously it takes its wider responsibilities — and whether it can show real results, not just intent.

Do business better

Turn CSR from compliance into competitive advantage — with the framework, metrics and discipline to make it stick.

CHF 2,500 lifetime access

Get it now →

Enrollment is open year-round. Access to the CourseBook and templates is immediate.