Doing Business Better
Corporate Social Responsibility, ESG and Sustainable Business Practices for the Family Enterprise — turning responsibility into competitive advantage.
A good company delivers excellent products and services; a great one delivers excellent products and services and strives to make the world a better place.
Bill Ford
Executive Chair, Ford Motor Company
Fully onlineSelf-pacedOn demandEstimated duration 6–8 weeks
Course overview
Corporate social responsibility is no longer a side activity — it is a core dimension of business strategy, and increasingly, of family identity.
This Core course gives you a working approach to CSR, ESG and sustainable business practices in the family enterprise — from the CSR matrix and common framework to carbon targets, KPIs and the annual CSR statement that increasingly anchors how a family business is perceived by its people, customers, and the communities in which it operates.
Who will benefit from this course
For business owners stewarding the wider impact — and the next generation expecting them to.
The journey you will take
Eight steps. From CSR strategy to measurable business value.
By the end of the course you will have built the working framework for CSR in your family business — covering the matrix, the governance, the reporting, and the link to commercial value.
Click any icon to see what you will learn
Module 01
Supporting course materials
Everything you will get from us to succeed in this course.
Course instructors
What you create here
The discipline that turns responsibility
into commercial and reputational value.
By the end of this course your family business will have the strategy, structure and disciplines to lead on CSR — not as compliance theatre, but as a genuine source of commercial advantage, talent attraction, and intergenerational legitimacy.
Strategy & framework
The CSR matrix and common framework tailored to your family business — CSR 2.0 thinking, board-level CSR committee, the annual CSR statement, and the governance that holds it together.
Measurement & value
Carbon targets, KPIs, reporting standards — and the framework to track cost, calculate benefit, and maximise business value from CSR activity. Substance over signalling.
For the next generation in particular, the credibility of the family business often rests on how seriously it takes its wider responsibilities — and whether it can show real results, not just intent.
Do business better
Turn CSR from compliance into competitive advantage — with the framework, metrics and discipline to make it stick.
CHF 2,500
Get it now →Enrollment is open year-round. Access to the CourseBook and templates is immediate.